Service differentiation: How HOSTS can leverage their strengths

In any service-oriented business, what distinguishes good from excellent is differentiation—being unique in a way that customers appreciate. For your home-stay or host platform, this means hosts should capitalize on their strengths.

Consider: What unique service can your host offer?

Perhaps they excel in local cuisine, possess historical knowledge of the area, provide family-friendly amenities, or have a fantastic outdoor space. They might also organize guest experiences such as bike rides, local market tours, or craft coffee sessions in addition to the accommodation.

From the perspective of the service economy: automation and standardized services are widespread. What remains less standardized is the "local, authentic, human" touch. This is the host's competitive advantage.

You can develop your platform to help hosts showcase their unique service features: local storytelling, additional comforts (such as baby equipment or elder-friendly access), curated meals, and transportation. Then promote the service-plus-stay experience.

In conclusion, while efficiency is important (like cleaning and check-in automation), the true value for the guest will stem from the human-led service differentiator. Encourage hosts to discover their unique strengths and develop service features accordingly.