Basic services and the home-comfort Economy

When we talk about services in the economy, we often think of business consulting, banking, or high-tech sectors. However, "everyday" services that improve home comfort, convenience, and enjoyment are equally important. Consider this example: fewer people cook elaborate meals; instead, many choose a frozen meal, heat it in the microwave, and call it "dinner." It fulfills its purpose. It might not be artistic, but it satisfies the need.

In the same way, guests in a home rental might prefer the ease of pre-arranged local guides, chef services, laundry, or cleaning instead of managing these tasks themselves. You are providing that. In emerging markets, the demand for these comfort services is growing: as incomes increase, people value time-saving, convenience, and personalized services.

For hosts, offering services related to your home-stay property (such as airport pick-up, in-home dining, local experiences) becomes a unique selling point, an added value. From a business standpoint, you're relying on more than just the "bed" in the stay; you're participating in the "service economy" of comfort, experience, and local authenticity.

The home-comfort economy ensures the guest doesn't just sleep — they experience, are served, and feel cared for. So design your offering accordingly: package the stay with services. Make the guest feel the difference. This directly connects to how services support broader economies: simplifying life, leveraging specialization, and allowing people to concentrate on what they do best.